Category: Paid Social
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Meta’s Strong Q3 Performance: Ad Revenue Soars to $11.6 Billion in Profits
Meta, the parent company of Instagram, WhatsApp, Threads, and Messenger, posted a strong third-quarter performance. Meta’s financials have improved due to increasing ad income and strategic cost-cutting, indicating a digital advertising comeback. Impressive Revenue Growth Meta’s third-quarter revenue rose 23% to $34.15 billion. This significant growth demonstrates the company’s strong success and digital advertising’s market… Read more
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Facebook Ads Resources
As a Facebook Advertiser, you’ll come across questions or challenges you will need answers to. As you may know, it’s not always easy to get these answers. Below we compiled a list of useful links to answer most of your questions you may face. Read more
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Facebook’s “Learning Phase Progress” Ad Set Status
Facebook introduced the new “Learning phase progress” status a few days ago to let you know their sophisticated algorithm is at work optimizing Ad Sets based on campaign objective. It has always been standard practice to allow Ad Sets to run 3 -4 days and/or 15 – 25 conversions before making any changes to allow… Read more
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Getting Started with Facebook Ads
How do you develop a following on Facebook? And how do you establish your brand’s Facebook page as a central hub of information—information worth engaging with, and even sharing? Is the answer simply to ensure that you are regularly posting interesting, compelling new content? Certainly, that’s a part of it. A strong Facebook page requires… Read more