Category: Paid Search

Google added “Search Themes.” to its Performance Max advertisements, which are exciting. Advertisers may get more control over AI-driven campaigns and access more relevant search traffic with this functionality. Understanding Search Themes “Search Themes” lets advertisers specify subjects and categories to help Google’s AI engine improve campaign success. The main purpose is to help Performance… Read more

The holidays are coming faster than we think, so start planning today. Last-minute shopping during the busiest e-commerce season is a bad idea. If you procrastinate, your campaigns may launch late, get caught up in editing, or lose clients. With that in mind, let’s delve into some stats to kickstart your holiday preparations: What do… Read more