Category: General
-
Meta’s Strong Q3 Performance: Ad Revenue Soars to $11.6 Billion in Profits
Meta, the parent company of Instagram, WhatsApp, Threads, and Messenger, posted a strong third-quarter performance. Meta’s financials have improved due to increasing ad income and strategic cost-cutting, indicating a digital advertising comeback. Impressive Revenue Growth Meta’s third-quarter revenue rose 23% to $34.15 billion. This significant growth demonstrates the company’s strong success and digital advertising’s market… Read more
-
Google’s New “Search Themes” Feature Expands Performance Max Campaign Capabilities
Google added “Search Themes.” to its Performance Max advertisements, which are exciting. Advertisers may get more control over AI-driven campaigns and access more relevant search traffic with this functionality. Understanding Search Themes “Search Themes” lets advertisers specify subjects and categories to help Google’s AI engine improve campaign success. The main purpose is to help Performance… Read more
-
Prepare for 2023 Holiday Paid Search Campaigns Today
The holidays are coming faster than we think, so start planning today. Last-minute shopping during the busiest e-commerce season is a bad idea. If you procrastinate, your campaigns may launch late, get caught up in editing, or lose clients. With that in mind, let’s delve into some stats to kickstart your holiday preparations: What do… Read more
-
Understanding Data Deviation in Digital Marketing Analytics for Informed Decision-Making
The accuracy of digital marketing analytics depends on various factors, and there can be data deviations that marketers should consider when interpreting the results. While digital marketing analytics can provide valuable insights into campaign performance and audience behavior, it’s essential to understand the limitations and potential sources of data deviation: Tracking and Implementation Issues Data… Read more
-
[Review] MeetEdgar – An Efficient Social Media Management Tool for Small Businesses
Rating: ★★★★☆ (4/5) MeetEdgar is a powerful social media management tool designed to simplify the lives of small business owners by streamlining their social media marketing efforts. This comprehensive review delves into its features, usability, and overall value for money. Pros: Smart Scheduling and Automation: MeetEdgar’s standout feature is its intelligent content scheduling and automation.… Read more
-
What is Search Experience Marketing
Generally speaking, purchasing decisions are made in stages, not all at once. First, a consumer has to discover your brand. Then, he or she learns more about it, being led down the sales funnel, to the ultimate point of purchase. Even after the purchase is made, the consumer journey continues, and it’s important to maintain… Read more
-
The Marketer of the Future Must Be Balanced, Data-Driven
When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success… Read more
-
How to Get Started with Integrated Digital Marketing
To be successful in their marketing, business owners must use all the tools at their disposal. You can’t expect to invest your entire marketing budget into Facebook ads and come away with a winning strategy, any more than you can expect email marketing alone to carry the day. Success in digital marketing requires an integrated… Read more
-
Top SEO Announcements of 2016
A list of the top SEO announcements that created the most buzz in 2016… Organic Search Party: Our Top SEO Columns of 2016 Read more
-
New Look Recipes in Mobile Search Results
Check out the release of the new look recipes in mobile search results… Google launches a new look for recipes in the mobile search results Read more