Category: Digital Advertising
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Advertising Insights from Understanding the Psychological Pain Points of Aging
Understanding your target audience is a key component of creating effective campaigns in the world of advertising. It’s critical to recognize the psychological challenges that people may experience as they age while developing aging-related goods or services. These psychological and emotional aspects have a big impact on consumer behavior and choices. In this post, we’ll… Read more
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Navigating Different Kinds of Keywords
No matter what kind of marketing endeavor you’re planning to launch—whether it’s PPC, SEO, or a simple Web content writing campaign—knowing your keywords is essential. Keywords help guide your content creation, and they also provide users and search engine algorithms alike with a sense of what your content is about—how it needs to be classified.… Read more
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Link Building is Relationship Building
A big part of search engine optimization is getting backlinks—that is, having other reputable sites link to your own. Backlinks have always been a critical component in Google’s search algorithms, signaling that your site is a trusted resource and therefore worthy of attention. Because of this, SEO companies have traditionally put a lot of emphasis… Read more
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The Top 6 Affiliate Marketing Trends of 2017
Affiliate marketing is one of the oldest forms of online outreach and commerce—and in recent years, it has only grown in its prevalence and its legitimacy. Now more mainstream than ever, affiliate marketing holds many possible solutions for businesses of all kinds—but accessing those solutions requires you to leverage affiliate marketing effectively. Part of that… Read more
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Bouncing Back from the Google Fred Update
Though many everyday consumers and search engine users probably don’t realize it, Google Search is not a static entity. Its algorithms are always in flux, and there are hundreds of little tweaks made over the course of the year. Most of them are so incredibly minor they don’t even warrant mention, but every now and… Read more
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How to Succeed in Dentist Marketing
When someone moves to a new town, how does he or she go about locating a good dentist? Those who have friends or family members in town may ask for recommendations, but more often than not, the answer lies with Google. Search engine queries are the foremost way in which consumers seek information about local… Read more
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What is Online Reputation Management?
What people say about you matters. What people say about your business matters. And what people read about your business on the Internet matters greatly. These things matter for reasons beyond personal vanity. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they… Read more
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Getting Started with Facebook Ads
How do you develop a following on Facebook? And how do you establish your brand’s Facebook page as a central hub of information—information worth engaging with, and even sharing? Is the answer simply to ensure that you are regularly posting interesting, compelling new content? Certainly, that’s a part of it. A strong Facebook page requires… Read more
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What is Paid Search Management?
It’s impossible to discuss paid search management without invoking the term search engine marketing, or SEM. There was a time when this term was a sort of catch-all, involving both paid search activities as well as organic SEO. Today, those two fields have diverged: SEO is very much its own thing, while paid search activities… Read more