Author: Alex Plana
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Facebook Ads Resources
As a Facebook Advertiser, you’ll come across questions or challenges you will need answers to. As you may know, it’s not always easy to get these answers. Below we compiled a list of useful links to answer most of your questions you may face. Read more
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Facebook’s “Learning Phase Progress” Ad Set Status
Facebook introduced the new “Learning phase progress” status a few days ago to let you know their sophisticated algorithm is at work optimizing Ad Sets based on campaign objective. It has always been standard practice to allow Ad Sets to run 3 -4 days and/or 15 – 25 conversions before making any changes to allow… Read more
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The Top 6 Affiliate Marketing Trends of 2017
Affiliate marketing is one of the oldest forms of online outreach and commerce—and in recent years, it has only grown in its prevalence and its legitimacy. Now more mainstream than ever, affiliate marketing holds many possible solutions for businesses of all kinds—but accessing those solutions requires you to leverage affiliate marketing effectively. Part of that… Read more
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Bouncing Back from the Google Fred Update
Though many everyday consumers and search engine users probably don’t realize it, Google Search is not a static entity. Its algorithms are always in flux, and there are hundreds of little tweaks made over the course of the year. Most of them are so incredibly minor they don’t even warrant mention, but every now and… Read more
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What is Search Experience Marketing
Generally speaking, purchasing decisions are made in stages, not all at once. First, a consumer has to discover your brand. Then, he or she learns more about it, being led down the sales funnel, to the ultimate point of purchase. Even after the purchase is made, the consumer journey continues, and it’s important to maintain… Read more
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The Marketer of the Future Must Be Balanced, Data-Driven
When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success… Read more
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How to Succeed in Dentist Marketing
When someone moves to a new town, how does he or she go about locating a good dentist? Those who have friends or family members in town may ask for recommendations, but more often than not, the answer lies with Google. Search engine queries are the foremost way in which consumers seek information about local… Read more
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What is Online Reputation Management?
What people say about you matters. What people say about your business matters. And what people read about your business on the Internet matters greatly. These things matter for reasons beyond personal vanity. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they… Read more
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Getting Started with Facebook Ads
How do you develop a following on Facebook? And how do you establish your brand’s Facebook page as a central hub of information—information worth engaging with, and even sharing? Is the answer simply to ensure that you are regularly posting interesting, compelling new content? Certainly, that’s a part of it. A strong Facebook page requires… Read more
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What is Paid Search Management?
It’s impossible to discuss paid search management without invoking the term search engine marketing, or SEM. There was a time when this term was a sort of catch-all, involving both paid search activities as well as organic SEO. Today, those two fields have diverged: SEO is very much its own thing, while paid search activities… Read more